SEO | Search Engine Optimisation

Can SEO / Search Engine Optimisation help in getting your website ranking higher on search engines?

Many business owners when you begin talking about SEO or Search Engine Optimisation for their business website, will throw their hands up in the air in despair.

This is usually for several reasons:

1) They do not understand what SEO actually is

2) They may have heard of Search Engine Optimisation and have thought that it is all too hard for their website, or that it is not relevant for their business.

So what exactly is SEO or Search Engine Optimisation?

SEO or Search Engine Optimisation is the process of ensuring that the way that your website has been designed, the words and layout have been done in such a way that makes it easier for Search Engines to find your business website.

There are two main aspects to SEO or Search Engine Optimisation.

On-page SEO / Search Engine Optimisation

On page SEO is when you make certain that the design elements, including such things as title, headlines are done in such a way that search engines read your website, and see that it is relevant for the things that people are using on search engines to find your site.

Off-page SEO/ Search Engine Optimisation

This involves making sure that the way other websites link in to your website is done in the best way possible so that search engines consider that your website is relevant for the term being searched for.

As you can appreciate from the above, SEO or Search Engine Optimisation is very important when it comes to websites.  Otherwise you may build a website and your website is out there but no-one is visiting.

For a discussion as to how SEO / Search Engine Optimisation can best help you in getting higher rankings on Search Engines and get more people / traffic to your website so that you can make more sales, feel free to Contact Us.

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